Last week, I talked about how you could add to your bottom line with great customer service and that one way you could do that is to send "How are we doing?" surveys. Here are some more questions to ask to make sure you're covering everything.
1. "What was the favorite part of your time with us?"
If one or two things stand out to be winners, don't fix what ain't broke and focus on things that are.
2. "How many animals do you have and what are their names?"
You know how people love to talk about their animals. If you open that door, they'll run through it and probably tell you more than enough. Use their answers to ask how they're doing by name when your customer visits.
If they have a chicken named Rhonda, ask about her and if you want to go the extra mile, make a "Furry, Finned, and Feathered" board, ask your customer for a picture of their beloved, and post it for all to see.
3. When you give your customer the "How are we doing?" form, give them a "Free Treats" special offer and give them one of those doggie bags I talked about on their next visit.
4. "Have any of your pets crossed the Rainbow Bridge?"
Almost everyone knows this is where many people call Heaven for dogs and don't mind opening up about their deceased canine or feline (or flying!) family member. If they've lost an animal recently, send them a condolence card signed by the entire staff.
Many years ago, we had to euthanize one of my elderly dogs and my vet did this very thing. I still have the card sitting on my desk. It means the world to me and I tell everyone about it. Show them how much you care.
And 5. "What service could we add for you to enjoy?"
Sometimes customers have the best ideas for your business. They're the buyers after all.
You probably already put your patrons first, but going even further to make sure they feel appreciated will differentiate you from the rest. Give them service that goes above and beyond and reap the benefits.
Now you can go, put your cape on, and proudly show off the "Super Service" sprawled across your chest. And don't forget to get some bird feed for Rhonda.
P.S. If you need blogs that will grab your customers' attention, gimme a shout! jenflattosborn@writeawaycreations.com or here.