The nose knows.

It's common knowledge that a dog can outsniff a human by a landslide. 

“Dogs noses are specifically adapted to function much better than ours,” explains Dr. Michael T. Nappier, DVM, DABVP, of the Virginia Maryland College of Veterinary Medicine. They have…

                   Do you want to be a copywriter?

Another month, another reason to celebrate animals with pet holidays! Here we go...

May 3rd - National Specially-Abled Pets Day, created by animal advocate and author, Colleen Paige, celebrates our furry friends with disabilities. 

And special animals need special people to care for them. Logistics and finances…

The day my daughter was born was the happiest day of my life. Since I was 39-years-along when I had her, I was considered high-risk and my doctors watched me like a hawk to make sure me and my offspring stayed healthy.

I cut out coffee, walked for exercise, and followed an entirely new, strict health…

The ripple effect -- "a spreading, pervasive...influence" And this story illustrates the phenomenon.

We cringe when we hear about human and animal abuse. We feel revulsion and blinding anger. Almost 20 people every minute are physically abused by a significant other in the United States. 

That doesn't include the animals.

Researchers have found that between 71 and 83…

It's April! So what furry pet holidays can we get into? And how can they help you make more sales? Let's jump right in with all four paws...

April 3rd: Every Day is Tag Day (first…

Is there anything cuter? More "Aww"-producing than precious puppies? 

Today we get to celebrate them! It's National Puppy Day 2021, created in 2006 by Pet and Family Lifestyle Expert and Author, Colleen Paige. She wanted to shine a spotlight on rescuing/adopting puppies from shelters and recognizing the importance of treating them with gentle love and care.

The year 2020 was at the very least historical. With businesses closing right and left, you would think the pet industry would face the same situation.

                                 But in a country where the late Leona Helmsley,
         …

An emotional support dog was the last thing we envisioned as we welcomed yet another newborn puppy into our family. We named her Shadow.

As the years rolled by and she grew into her wonderful, goofy self, my husband's connection to her was obvious. They were besties.

Ken's Navy seal days had long been over but his…

"The Colorado Pet Pantry will temporarily feed Colorado pets, allowing families to increase their ability to care for pets with the goal of keeping them out of shelters and with their families."
www.coloradopetpantry.org

Can you imagine having to make the decision to take your pet to the shelter because you weren't able to feed them? That is…

 "One of the hardest things about practice is to learn to forgive yourself for mistakes...I know I still expect myself to be perfect (or really good) and make the correct diagnosis and treatment choices. It's really hard to have an animal die when you could have saved it if you had only done something differently.…

Can you believe it? It's almost March! Time for the "who, what, where, when, how" of pet holidays!

If you've read the first two parts of the series, yay you! If you've read and actually had a celebration for your customers (furry and non-furry), you rock! If you've done neither, you're in the doghouse. 

The month of…

It’s interesting how cats are so independent. Whereas dogs seem like babies. They depend on us more. The two species couldn’t be more different which says something about their guardians. Are cat owners more confident than dog owners?

There are not a lot of…

One of the most beautiful things animals give to human beings is companionship. Even if freedom from loneliness is a tall order to ask any dog or cat to give someone, they do just that day after day.

Enter a global pandemic and a quarantine that has lasted for months leaving many people desperate for connection…

 Animals...

The very word gives me a softness. A rush of love. A feeling of deep connection.

Watching a filly prance through a pasture with the pure exhileration that freedom brings deeply moves me. The guttural roar of a lion...The gentleness of a whale...The all-encompassing love between a monkey and her infant...

All make me wonder what we…